Re-inventing how we grow audiences in the performing arts.
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SECTORLAB is a marketing consultancy that helps orchestras, dance companies, and more end long-term audience decline and build relevance.
I do this through a methodology and set of offerings that allow arts leaders to better understand their audiences, evolve their offerings, and reposition their organization for growth and greater impact.
Break yourself out of the industry bubble...
Limited budgets, sky-high expectations... it’s difficult to grow audiences in the arts.
But it’s made a lot harder by the frustratingly insular, highly resistant-to-change field we work in. And it’s getting worse: audiences are churning. Expectations are changing. How long can we continue with the status quo?
My methodology offers a new path. And each month, I email insights into how you can use this methodology to reposition your organization for growth:
A track record of growth & innnovation
For the over 15 years, I’ve been helping teams succeed in growing audiences at both regional arts organizations and nationally-recognized institutions.
SECTORLAB is my personal mission to help the arts – so important to my life – make even more of an impact on tomorrow.
Recent organizations I've worked with:
Pittsburgh Symphony
Flamenco Vivo
Pacific Symphony
Pilobolus
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Wanna chat?
No pressure. Whether we work together or not, I look forward to hearing from you!