OFFERINGS
A lab for finding better solutions to today's big audience-growth challenges.
01
Strategic Audience Development Plan
A gameplan for finding relevance-fit and growth
This intensive ~6-month project uses my RXP methodology to help you and your team clearly understand what matters to both current AND potential audiences, and build an actionable-from-day-one plan to grow and evolve your organization’s offerings and experience so you can grow your audience footprint and diversify revenue streams.
YOU GET:
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A better understanding of what attendees (and non-attendees) are looking for
(insights you can leverage in your marketing efforts right away)
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A roadmap to reposition your organization to matter to more people
(achieve relevance within your community and build fans)
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An opportunity to realign your team around a modern arts marketing approach
(focus in on what’s going to drive future audiences)
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02
LAB Experiments
Prototyped projects to add-on to your organization.
These projects are an outgrowth of the active research & development ongoing at SECTORLAB, made actionable for your organization to enhance your existing activities, solve targeted solutions, and grow revenue.
YOU GET:
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A way to deploy a cutting-edge idea or strategy in your organization
(deploy innovation in your organization without the headache of testing it yourself)
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Enhancements designed to help you reach your audience or revenue goals
(projects designed for both short- and long-term revenue impact)
Netflix-style Monthly Subscriptions
Successfully deployed at multiple institutions
Subscriptions have been central to our business model – but aren’t working as well as they once did. I have pioneered the development of a successful auto-renewing monthly subscription system that is designed to live alongside traditional subscriptions and provides more flexibility for both the patron and organization.
Holiday Immersive Experience Integrations
Currently under development
These visually stunning attractions are broadly popular, but can require significant investment. SECTORLAB is working with experts from the themed entertainment industry to understand how we can use some of our most popular offerings to mitigate cost and provide a competitive edge in what is a crowded landscape for holiday product.
Rapid Prototyping Collaboration
A way to bring opportunities to reality.
I will work with you to explore ideas and identify areas of opportunity to grow income, audience, and/or relevance in a way that will matter to your bottom line. Then, I will collaborate with you to make these special projects happen and help you compete in the modern marketplace.
Didn't see what you were hoping for?
I work on custom projects all the time. Let me know what you have in mind.
