lABNOTES
Through cross-sector research - incorporating insights from sports, tech, and beyond – SECTORLAB is designed to uncover “new best practices” and challenge conventional thinking at cultural organizations.
Selected case studies from my research are distributed most Thursdays through my LABNOTES newsletter.
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Featured editions:
S1/E13: Do you need an "Eventising" team?
What if you had a team dedicated to "making the experience more fun?"
S1/E12: Saxy revenue streams
Can we utilize education departments as revenue engines?
S1/E11: What if digital strategies are just strategies?
The potential for deep mission-based engagement.
S1/E10: Storytelling or Storycreating?
Creating an institutional narrative to win fans (not just ticketbuyers).
S1/E09: Experiencing "America's Pastime"
Setting the "purity of the game" aside to get at the customer's WHY.
S1/E08: Dismantling the Ivory Tower
Why ignore entry points to our organizations? Who are we trying to serve?
Learnings from experiments in monthly-recurring subscription models at two very different organizations.
Turning a weakness into an audience-building strength.
Strategic community engagement, from the world of sports.
S1/E04: Frontlines Fundraising
A peek inside the surprisingly robust donor base of a successful YouTube channel (one with a lot of parallels to cultural organizations).
A look at what AI can GIVE you, through an artist who built a award-winning immersive experience with a shoestring budget.
Unique product line approaches from Copenhagen’s DR Koncerhuset, home of probably the most viewed orchestra in the world on YouTube.
How “the coolest movie theater in the world” embeds itself in their community - and helps their brand.
Contact me for more editions and research.