Workshops
Affordable workshops & professional development opportunities for individuals and teams.
Subscription Mini-Workshop
FEATURED:
When I was a young marketing director, there were so few opportunities to learn “what works” in running a subscription campaign. And the stakes were high – a poor result would have doomed me for the season.
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But I was lucky – I found an incredible mentor who was able to show me the ropes, and since then I’ve resurrected subscriptions at organizations across the US - at both large, revered institutions, and small, regional outfits.
Now, I want to pay it forward – so I’m offering an opportunity to work one-on-one with people who are planning their 2024 campaigns. I’ll share what I’ve found as best practices, and we can cover your most pressing questions.
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What to expect:
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A 90 minute session where we collaboratively plan your season.
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We'll cover topics like packaging, pricing, timelines, messaging, upgrades – or, your most pressing problem.
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I’ll share what I’m seeing in “new best practices” drawn from my research into other fields.
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You’ll get:
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Invaluable professional development
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An opportunity to set yourself up for success for the coming year.
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A way to understand what’s happening week-by-week in your campaign.
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A report you can use to track your campaign against what’s typical for your organization.
LIMITED SPOTS AVAILABLE: $750 per session
The first two to reserve get 25% off.