Let's find new ways to grow arts audiences.

A consultancy focused on helping the arts matter to more people.

Let's find new ways to grow arts audiences.

[ an intervention ]

Arts attendance has been in decline for generations – and now is accelerating as our relevance is threatened and competition increases.

If we want this to change, we can’t keep doing the same thing. Chasing new audiences isn’t working – instead, let’s become the kind of organizations that they can’t help but support. Are you in?

Let's build more relevant institutions

Let's create fans for what we do

Let's design experiences people want

Let's help people feel like they belong

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Hi, I’m Jim – and for almost 20 years, I’ve worked with cultural organizations of all sizes and types in the US and beyond: designing strategy, growing audiences, and innovating new models.

Today, I work with arts leaders to build audiences for the future, using a bespoke framework that incorporates lessons drawn what’s working in other sectors, including sports, immersive experiences, content creation, and more.

I've worked with...

Highlight reel

Reversed 10 years subscription decline The Cleveland Orchestra

6 years straight of subscription growth Tuesday Musical
Highest single ticket results in 10 years Detroit Opera

Innovated new Netflix-style membership model Deployed at 4 institutions

National brand & content strategy Flamenco Vivo-Carlota Santana

“Youngest orchestra audience” The Cleveland Orchestra
All-time record sales Cleveland Chamberfest
+15% ticket revenue (all time high) Pittsburgh Symphony
+152% summer festival revenue Pilobolus

"This is exactly what we need right now."

"You're our secret weapon."

"Asking questions we never thought to ask."