Re-inventing how we grow audiences in the performing arts.
SECTORLAB is a marketing consultancy that helps orchestras, dance companies, and more end long-term audience decline and build relevance.
I do this through the LAB, which helps arts leaders better understand their audiences, evolve their offerings, and reposition their organization for more growth and greater impact.
the lab
It's time we looked at WHAT we offer
(not just how we message it)
Most people believe that growing audiences is a matter of the right marketing campaign... the right messaging... the perfect retention workflow.
But the data is clear: this hasn’t been enough to offset long-term audience decline.
Why? Because traditional best practices don’t address the core problem.
My RXP methodology is a new path to help you matter to the people who aren’t coming (and still delight those that are). Each month, I email insights into how you can use this methodology to reposition your performing arts organization for growth.
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A track record of growth & innnovation
For the over 15 years, I’ve been helping teams succeed in growing audiences at both regional arts organizations and nationally-recognized institutions.
SECTORLAB is my personal mission to help the arts – so important to my life – make even more of an impact on tomorrow.
about
Recent organizations I've worked with:
Pittsburgh Symphony
Pacific Symphony
Flamenco Vivo
Pilobolus
Ready to chat?
No pressure. Whether we work together or not, I look forward to hearing from you!