I WORK ON THE FUTURE OF GROWING AUDIENCES
For the two decades I’ve worked in the arts, I’ve watched attendance decline nationwide while the industry insisted on doing things the way they’ve always been done.
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​​I chose a different path. Over my career, I’ve bucked these trends: growing audiences across multiple organizations.
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But to truly turn the tide - and deliver on what the arts can offer the world - I knew we needed a more radical shift.
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​Now, harnessing ideas imported from sports, entertainment, and more, I help arts leaders to stop chasing new audiences and instead build organizations people can’t help but want to be part of.
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​Are you in?
LET'S MAKE RELEVANCE
MORE THAN
A BUZZWORD
LET'S CREATE FANS FOR
WHAT WE DO
LET'S DESIGN EXPERIENCES
PEOPLE WANT
LET'S HELP PEOPLE FEEL
LIKE THEY
BELONG
I've worked with...
Highlight reel
Testimonials
Reversed 10 years subscription decline The Cleveland Orchestra
6 years straight subscription growth Tuesday Musical
Highest single ticket results in 10 years Detroit Opera
Innovated new Netflix-style membership Deployed at 3 institutions
National brand & content strategy Flamenco Vivo-Carlota Santana
“Youngest orchestra audience” The Cleveland Orchestra
All-time record sales Cleveland Chamberfest
+15% ticket revenue (all time high) Pittsburgh Symphony
+152% summer festival revenue Pilobolus
"This is exactly what we need right now."
"You're our secret weapon."
"Asking questions we never thought to ask."
Ideas on audience growth today
Ideas to help you transform your organization into one that organically attracts the audiences you need.